They carved out the midsole on the Air Jordan 34. The lead designer on the 34, Tate Kuerbis, and Ross Klein, Senior Creative Design Director for Nike Basketball, took a chunk out of the 34 right from the jump. "We thought about how can we make this one of the lightest gameshoes ever?" Kuerbis says […] The post Inside the Design of the Air Jordan 34 appeared first on SLAM.
They carved out the midsole on the Air Jordan 34. The lead designer on the 34, Tate Kuerbis, and Ross Klein, Senior Creative Design Director for Nike Basketball, took a chunk out of the 34 right from the jump. "We thought about how can we make this one of the lightest gameshoes ever?" Kuerbis says […] The post Inside the Design of the Air Jordan 34 appeared first on SLAM.
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